Rolex Day-date 36

The President’s Watch

The Rolex Day-Date 36 is the epitome of prestige and power. When the model was launched in 1956, it was the world's first wristwatch to display both the date and the full day of the week, a technical achievement that immediately set it apart.

Crafted exclusively from precious metals such as 18k gold or platinum, and often paired with the iconic President bracelet, the Day-Date quickly became a symbol of success and influence. This is why the model is popularly known as "The President’s Watch," as several American presidents, including Lyndon B. Johnson, Ronald Reagan, and John F. Kennedy, wore their Day-Dates as a sign of timeless authority.

With its 36 mm case, the model perfectly balances elegance and substance. The dials are available in a wide spectrum of colors and finishes: from classic champagne and white Roman numerals to exclusive mother-of-pearl or diamond-set variants. Regardless of the design, the Day-Date exudes an undeniable luxury that doesn't need to shout; it simply exists.